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Presenting Issue #4 of our Newsletter!
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1. Press Release Basics
2. Is it Ensure or Insure?
3. More Tech Tools! |
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Press releases should inform your readers of Who, What, Where, When and How. Instead of "selling," present the facts in an engaging way.
Since newspapers receive an overwhelming amount of releases, chances are slim that your release will be selected. Sites such as
PR Web will post press releases online. Or if you'd rather not post online, consider sending your release directly to clients and friends.
Begin with a strong headline to grab the reader's attention.
First Paragraph
After the headline, add your information in this format: "City, State," "Month Day Year," "Organization Name," then go into your first sentence and lead paragraph. (Some online sites may require their own format, so be sure to check before submitting your release.)
Body
Put the paragraphs into block format without indents. Your release should be short and to the point - less than 500 words if possible. Aim for 3 - 4 paragraphs and try to a personal quote (or quotes).
Ending
Add "About XYZ:" with "XYZ" being the company, person, or product the release is about. Describe the subject of your release by explaining what it is, where it's located and what it does. Then add the name, phone number and title of the contact person.
Resources
For samples and more information:
www.prweb.com
www.prnewswire.com
www.2-7pressrelease.com
Writing Services Central offers professional writing and editing services. Contact us for more information.
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Ensure - to make sure, certain, or safe.
Insure - to provide or obtain insurance on or for; to make certain especially by taking necessary measures and precautions.
From Merriam-Webster Online.
Writing Services Central offers profreading and critiquing services. Contact us for more information.
"Four basic premises of writing: clarity, brevity, simplicity, and humanity." - William Zinsser, author
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Do you work with people in different offices? If so, check out these tech tools. Stay connected and share information from any location!
AOL Instant Messenger (AIM) is not just for chats. Use AIM to send documents and other files. Add your coworkers and clients to your buddy list and stay connected.
Use MP Recorder XP software to record MP3 files using your pc's microphone. If you need to dictate information and distribute it, your listeners can play the files on their pc's or MP3 players.
Having a webmeeting or "webinar?" Go To Meeting allows your meeting participants to view any application running on your pc.
How about a conference call instead of a face-to-face meeting?
Free Conference Call offers a variety of calling plan options.
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Copyright © 2006 - 2008 Deborah A Bailey All Rights Reserved.
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