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Presenting Issue #1 of our Newsletter!
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1. Promote Your Business with an E-book! Part 1
2. Quick Resume Tip
3. Is it Affect or Effect? |
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| PROMOTE YOUR BUSINESS WITH AN E-BOOK! Part 1 |
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Less expensive than producing a "traditional" book, electronic books (or "e-books") exist in various formats, including MS Word files, Adobe Acrobat pdf files (one of the most popular formats) and HTML files (which can be read using a web browser).
Readers can download your e-book from your website, a third-party site (such as Amazon.com), or receive it as an e-mail attachment. If you choose to create your e-book using HTML files, all you need to do is give your readers the URL so that they can view it like any other webpage.
Add your e-book to your marketing strategy
Use your e-book to promote your products and services. For instance, a caterer might offer books such as "Entertaining for Large Parties at a Small Cost" or "Perfect Wine Pairings" and distribute them to prospective clients. She could also reformat the content into individual articles and submit them to specialized publications.
An organizer might select topics such as "How to Set up a Home Office" or "10 Steps to Eliminating Clutter." She could feature these books on her website and create passive income by setting a fee for downloads.
Someone opening a coffee shop might market his business with books such as "How to Brew the Perfect Cup" or a "Guide to Global Coffees." He could include them with purchases of special coffee blends, or distribute them to people on his mailing list.
Next month in Part 2 we'll look at other ways to use an e-book to get more exposure and define yourself as an expert in your field.
Writing Services Central partners with subject matter experts to develop and write e-books. Contact us today to learn more! |
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Use a Summary instead of an Objective to sum up your qualifications and list your skills. If you're posting your resume online, include keywords so that your resume will have a better chance of being found in an automated search.
Need a resume critique? Mention this newsletter and receive a free consultation.
"Ask for what you want and be prepared to get it." Maya Angelou
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Affect - To have an influence on or effect a change in.
Inflation affects the buying power of the dollar.
Effect - Something brought about by a cause or agent; a result.
Her testimony had a positive effect on the jury.
Find these and other definitions online in the American Heritage Dictionary at Bartleby.com |
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